Heineken’s first Super Bowl ad will also promote Marvel’s “Ant-Man and The Wasp: Quantumania” film. Still, A-B will have its usual large presence of out-of-home ads and it still has three minutes of ads in-game, with spots for Budweiser, Bud Light and Michelob Ultra. The salty snacks side of PepsiCo has it going with pop-up experiential plays, along with Super Bowl ads for Doritos and PopCorners snacks.Īnheuser-Busch’s relinquishing of 30 years of Super Bowl ad exclusivity within alcoholic beverages has opened the door for other brands. However, it will have a spot in-game for Pepsi Zero Sugar, along with its usual plethora of out-of-home signage, and its ongoing Rookie of the Year platform. In its first Super Bowl since 2012 with no halftime show sponsorship, the beverage side of Pepsi seems somewhat muted, with no stand-alone event. Gatorade will use Super Bowl ads to push its new Fast Twitch energy drink. The distance between Gatorade and energy-drink share leaders like Red Bull and Monster is enormous now, so it will be interesting to see what the power of PepsiCo marketing and distribution and the NFL can do, especially since the league has an arrangement where it shares revenue with Gatorade once specific sales targets are met. An internet sweepstakes offered the winner and two friends the chance to run out of a tunnel and onto the field at State Farm Stadium days before the game. On the soft drink side, Gatorade is pushing its Fast Twitch caffeinated energy drink, now launching at national retail. In the Fox broadcast of Super Bowl LVII on Sunday, nine of the NFL’s corporate sponsors will account for 20.5 ad units, with 13 “partners” underwriting on-the-ground community efforts, according to Tracie Rodburg, NFL senior vice president of sponsorship management.Īs always, beverage brands will be pushing hard for share of stomach on what many consider America’s second-biggest food and drink consumption holiday after Thanksgiving. NFL business partners are filling their war chests for Super Bowl Week in Arizona, during which 46 media, licensing and corporate sponsors of the league will activate across a wide variety of media and marketing channels. Verizon will host a watch party at Hance Park and is featuring home internet.

Soft drink sponsor of bet